Stop paying for HVAC leads that don't close.
Get connected with homeowners comparing quotes and ready to make a decision. Only pay when you win the job. Free to join. Free to sign up.
We win when you win.
Comfortly only sustains itself when contractors close real replacement projects. That alignment shapes every decision we make.
Replacement-focused opportunities
Comfortly is built for HVAC replacements and major upgrades — not service calls or one-off repairs.
Maximum 3 contractors per project
Homeowners compare a small, curated set of Comfortly Verified pros. No mega-bidding wars.
Educated, ready-to-hire homeowners
Every homeowner is walked through their options before you ever see their request.
Success-based pricing
Free to join. You only pay when a homeowner selects your company — capped at $750.
Never pay for ghosts
If a homeowner never chooses your company, you never pay Comfortly a cent.
Aligned incentives, from day one.
Traditional lead platforms get paid when a lead is delivered.
Comfortly only gets paid when a homeowner chooses your company.
That means our incentives are aligned with yours from day one.
You only pay when you win.
If you don't win business, we don't get paid. Comfortly's success is aligned with yours. Together, let's celebrate your success.
Traditional platforms
- 500 leads
- ~$20,000 / month
- Pay whether you win or lose
Comfortly
- Join free
- Pay only on completed jobs
- Maximum $750 fee per project
Join free
- Create your profile
- Get Comfortly Verified
- Receive project invitations
- Submit quotes
- No monthly fees
- No setup fees
- No long-term contracts
Founding success pricing
For our launch period: contractors only pay when a homeowner selects their company on a completed HVAC replacement project. Success fees are capped at $750 per project.
| Project | Value | Comfortly fee |
|---|---|---|
| Heat pump installation | $15,000 | Capped at $750 |
| Full HVAC system | $22,000 | Capped at $750 |
Success fees apply only to completed HVAC replacement projects originating through Comfortly. Capped at $750 per project.
What happens when a homeowner submits a request?
From intake to invoice — here's exactly what to expect.
- 1
Homeowner completes Comfortly intake
- 2
We review the request
- 3
Up to 3 contractors are invited
- 4
Contractors submit quotes
- 5
Homeowner compares quotes and contractor profiles
- 6
Homeowner contacts the contractor(s) they prefer
- 7
Contractor only pays when selected
Better informed homeowners
become better customers.
Before requesting quotes, Comfortly homeowners:
- Learn about HVAC options
- Understand common pricing ranges
- Compare contractors side-by-side
- Upload project details and photos
- Review contractor profiles
- Know they'll receive a maximum of 3 quotes
- Are actively looking to hire
Less time educating.
Less time chasing.
More time closing.
Verified contractors stand out.
- Licensed & insured
- Transparent pricing
- Responsive & professional
- Standard listing
- Quote included
Homeowners can compare all quotes. Verified contractors stand out because they've earned our trust.
Trust isn't purchased.
It's earned.
Why homeowners notice the badge — the Comfortly Verified badge tells homeowners:
- Licensing reviewed
- Insurance reviewed
- Reputation checked
- Responsive and professional
- Commitment to transparency
Contractors cannot purchase the badge. It must be earned.
How verification works.
- 01
Apply
Tell us about your company.
- 02
We review
We verify licensing, insurance, reputation and customer experience.
- 03
Earn the badge
Become Comfortly Verified.
- 04
Receive quote requests
Get connected with homeowners looking for trusted contractors.
Is Comfortly a fit for you?
Comfortly is a fit if:
- You value quality over volume
- You want fewer but better opportunities
- You respond quickly to homeowners
- You stand behind your work
- You want to build trust, not compete in bidding wars
Comfortly is not a fit if:
- You want hundreds of unqualified leads
- You rely on high-pressure sales tactics
- You compete on price alone
- You are unwilling to be reviewed
Apply for Verification.
Takes about 2 minutes. Every application is reviewed manually — once approved you'll finish setting up your profile.
Common questions
Why is Comfortly different from the HomeStars of the world?+
Most platforms charge contractors when a lead is delivered. Comfortly only earns money when a homeowner selects your company. Our goal is not to generate more leads — it's to help homeowners make confident decisions and connect them with trustworthy contractors.
How many contractors receive each project?+
Comfortly invites a maximum of 3 contractors to participate in a project. We believe homeowners make better decisions when comparing a small number of quality options rather than sorting through dozens of companies.
Do I pay if I don't win the project?+
No. If the homeowner chooses another contractor, you pay nothing.
Do homeowners see my profile before selecting me?+
Yes. Homeowners can review your company profile, service information, badges, financing options, reviews, and quote details before making a decision.
How much does it cost?+
Joining is free with no monthly fees or contracts. Founding success pricing is 5% of the final signed project value, capped at $750 per completed HVAC replacement project, charged only when a homeowner selects you.
Can anyone buy the Comfortly Verified badge?+
No. Verification is earned through our review process and cannot be purchased at any price.
How does verification work?+
Every applicant is reviewed manually. We check licensing, insurance, reputation, reviews, and responsiveness. Verification is a standard, not a subscription.
Do I get the homeowner's contact information?+
Yes. Once you're invited to a project, you get direct contact information for the homeowner — no anonymous messaging, no middleman.