Become one of Scottsdale's Founding Comfortly Contractors.
Comfortly is building a curated homeowner network — not another lead marketplace. We're inviting a limited number of verified HVAC companies to become Founding Contractors before we launch.
6 of 10 founding contractor positions filled
4 invitations remaining
Comfortly keeps homeowners informed — so the work you quote is already qualified.
Comfortly intentionally limits the number of contractors in each market.
We're not trying to sign up every HVAC company in Arizona. We grow one market at a time, and Scottsdale is first — limited to 10 Founding Contractors.
Better homeowner experience
A small, vetted roster means every homeowner meets contractors we can genuinely vouch for.
Better contractor opportunities
Fewer companies inside the network means a bigger share of the qualified replacement work we generate.
Fewer bidding wars
Never more than three contractors on a project. We're not trying to drive the price to the floor.
Higher quality relationships
We know your team, your service area and your standards — so we match you where you actually win.
Long-term market protection
Capacity in every region stays intentionally limited, so the value of being inside compounds instead of diluting.
We win when you win.
Comfortly only sustains itself when contractors close real replacement projects. That alignment shapes every decision we make.
Replacement-focused opportunities
Comfortly is built for HVAC replacements and major upgrades — not service calls or one-off repairs.
Maximum 3 contractors per project
Homeowners compare a small, curated set of Comfortly Verified pros. No mega-bidding wars.
Educated, ready-to-hire homeowners
Every homeowner is walked through their options before you ever see their request.
Success-based pricing
Free to join. You only pay 10% when a homeowner selects your company and the project is completed.
Never pay for ghosts
If a homeowner never chooses your company, you never pay Comfortly a cent.
A Founding Contractor spot doesn't mean every opportunity.
We'd rather be straight with you than oversell. Being one of the 10 means:
- You're eligible to receive invitations in your service area
- Comfortly intelligently matches each homeowner with the best-fit contractors
- A maximum of 3 contractors are invited to any single project
- Homeowners still choose the company they prefer
Aligned incentives, from day one.
Traditional lead platforms get paid when a lead is delivered.
Comfortly only gets paid when a homeowner chooses your company.
That means our incentives are aligned with yours from day one.
You only pay when you win.
If you don't win business, we don't get paid. Comfortly's success is aligned with yours. Together, let's celebrate your success.
View the Founding Contractor presentationFounding Contractor pricing is locked in.
As Comfortly grows and homeowner demand increases, launch pricing stays yours. Founding Contractors receive:
- Launch pricing, locked in
- Priority onboarding
- Influence over future product development
- First access to new markets and features
Traditional platforms
- 500 leads
- ~$20,000 / month
- Pay whether you win or lose
Comfortly
- Join free
- Pay only on completed jobs
- 10% of the completed project value
Join free
- Create your profile
- Get Comfortly Verified
- Receive project invitations
- Submit quotes
- No monthly fees
- No setup fees
- No long-term contracts
Founding success pricing
For our launch period: contractors only pay when a homeowner selects their company on a completed HVAC replacement project. Success fees are 10% of the final completed project value, with no cap.
| Project | Value | Comfortly fee |
|---|---|---|
| Heat pump installation | $15,000 | $1,500 |
| Full HVAC system | $22,000 | $2,200 |
Success fees apply only to completed HVAC replacement projects originating through Comfortly. The fee is 10% of the final project value, with no cap.
What working through Comfortly actually looks like.
- 01
Opportunity received
An invitation lands for a matched replacement project near you.
- 02
Review the Home Profile
Equipment, photos, priorities, timeline and budget — before you quote.
- 03
Submit your quote
Your pricing, your scope, your recommendation. We don't touch it.
- 04
Homeowner selects your company
They compare a maximum of three verified companies and choose.
- 05
Customer details released
Name, address and phone unlock the moment you're selected.
- 06
Book the consultation
In your own CRM, your own calendar, your own process.
- 07
Complete the installation
Upload completion confirmation when the job is done.
- 08
Pay the success fee
10% of the final project value — only after the project completes.
Tuesday, 9:12 AM.
You receive an invitation for a $22,000 system replacement in North Scottsdale.
You review the homeowner's photos, equipment details and priorities, then submit your quote. Two days later, the homeowner selects your company.
Their contact information is released, you schedule the consultation through your normal workflow, complete the installation — and only then pay the 10% success fee on the final project value. No cap.
No lead fee. No bidding war. No paying for someone else's win.
The Opportunity Center.
Not a dashboard to manage. One simple place to organize the qualified replacement opportunities Comfortly sends you.
What's inside
- Homeowner profile
- Project photos
- Equipment details
- Quote status
- Selection status
- Next action
- Contact release
What it isn't
- Dispatching
- Scheduling
- Invoicing
- Technician management
- CRM replacement
Built to fit your workflow — not replace it.
You already have software for dispatching, scheduling and invoicing. Comfortly is the intelligence layer in front of it — delivering better-qualified replacement opportunities into the tools you already use.
Comfortly is being built API-first. Direct integrations with the platforms above are part of our long-term roadmap — not available yet. Today, everything you need arrives by email and in your Opportunity Center.
What happens when a homeowner submits a request?
From intake to invoice — here's exactly what to expect.
- 1
Homeowner completes Comfortly intake
- 2
We review the request
- 3
Up to 3 contractors are invited
- 4
Contractors submit quotes
- 5
Homeowner compares quotes and contractor profiles
- 6
Homeowner contacts the contractor(s) they prefer
- 7
Contractor only pays when selected
Better informed homeowners
become better customers.
Before requesting quotes, Comfortly homeowners:
- Learn about HVAC options
- Understand common pricing ranges
- Compare contractors side-by-side
- Upload project details and photos
- Review contractor profiles
- Know they'll receive a maximum of 3 quotes
- Are actively looking to hire
Less time educating.
Less time chasing.
More time closing.
Verified contractors stand out.
- Licensed & insured
- Transparent pricing
- Responsive & professional
- Standard listing
- Quote included
Homeowners can compare all quotes. Verified contractors stand out because they've earned our trust.
Trust isn't purchased.
It's earned.
Comfortly Verified isn't an application you complete once — it's membership in a professional network of Scottsdale's best HVAC companies. Put it on your truck, your website and your proposals. It tells homeowners:
- Licensing reviewed
- Insurance reviewed
- Reputation checked
- Responsive and professional
- Commitment to transparency
The badge can't be bought at any price — and it's kept by continuing to meet the standard. Our reputation depends on yours.
How verification works.
- 01
Apply
Tell us about your company.
- 02
We review
We verify licensing, insurance, reputation and customer experience.
- 03
Earn the badge
Become Comfortly Verified.
- 04
Receive quote requests
Get connected with homeowners looking for trusted contractors.
Is Comfortly a fit for you?
Comfortly is a fit if:
- You value quality over volume
- You want fewer but better opportunities
- You respond quickly to homeowners
- You stand behind your work
- You want to build trust, not compete in bidding wars
Comfortly is not a fit if:
- You want hundreds of unqualified leads
- You rely on high-pressure sales tactics
- You compete on price alone
- You are unwilling to be reviewed
Apply to become a Scottsdale Founding Contractor.
Applications are reviewed individually. Only a limited number of contractors will be accepted into each launch market.
6 of 10 founding contractor positions filled — 4 Scottsdale positions remaining
Common questions
Why is Comfortly different from the HomeStars of the world?+
Most platforms charge contractors when a lead is delivered. Comfortly only earns money when a homeowner selects your company. Our goal is not to generate more leads — it's to help homeowners make confident decisions and connect them with trustworthy contractors.
How many contractors receive each project?+
Comfortly invites a maximum of 3 contractors to participate in a project. We believe homeowners make better decisions when comparing a small number of quality options rather than sorting through dozens of companies.
Do I pay if I don't win the project?+
No. If the homeowner chooses another contractor, you pay nothing.
Do homeowners see my profile before selecting me?+
Yes. Homeowners can review your company profile, service information, badges, financing options, reviews, and quote details before making a decision.
How much does it cost?+
Joining is free with no monthly fees or contracts. Founding success pricing is 10% of the final signed project value with no cap, charged only for a completed HVAC replacement project the homeowner selected you for.
Can anyone buy the Comfortly Verified badge?+
No. Verification is earned through our review process and cannot be purchased at any price.
How does verification work?+
Every applicant is reviewed manually. We check licensing, insurance, reputation, reviews, and responsiveness. Verification is a standard, not a subscription.
Do I get the homeowner's contact information?+
Yes — once the homeowner selects your company. Invitations start with a full Home Profile (equipment, photos, priorities, timeline, budget) but no personal contact details. The moment a homeowner chooses you, their name, address and phone number are released and you work with them directly.
How many Founding Contractors are accepted per market?+
Our Scottsdale launch is limited to 10 Founding Contractors. Capacity in every future service region stays intentionally limited too — we'd rather protect homeowner experience and contractor opportunity than sign up every company in the Valley.
What happens if all Founding Contractor positions are filled?+
If the 10 Scottsdale positions are filled, we'll add you to the waitlist for that region. Founding status is also something contractors keep by continuing to meet our standards — if a spot opens, waitlisted companies are reviewed first.
Can I join another nearby market?+
Often, yes. If your primary market is full, we may be able to invite you as a Founding Contractor in an adjacent service region we haven't launched yet. Tell us every city you serve on your application.
Can one contractor participate in multiple service areas?+
Yes. Your service area is defined by where you actually install — not by a single city. One company can receive opportunities across multiple regions, as long as capacity is available in each.
How are contractors selected for each homeowner?+
Being a Founding Contractor makes you eligible for invitations, not entitled to every project. For each homeowner we consider multiple quality signals — service area, equipment and project fit, responsiveness, homeowner satisfaction, and current workload — then invite a maximum of three contractors. The homeowner chooses from there.